This is a neat tool that has probably been around for a while, but we were forwarded an email from a client today who has Google Alert set up for his company name, and we noticed it there.
In Google’s own words, “Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.”
This is obviously great for watching news items, a specific industry or business, events, sports – whatever! You can even specify the time frame of how often Google should check for you. And, you can set up multiple alerts.
To set up your Google Alert, go to http://www.google.com/alerts?hl=en
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